If you are looking forward to make your career in professional blogging, you need to have more visits to your site. Out of many factors “Bounce Rate” is one of the important factors to be considered to measure your blog/website’s success. Learning and practicing tips to reduce bounce rate of your website is one of the major success factor. In this article I will try to share some of the proven tips that I have learned over the years to reduce the bounce rate of your website.
What is bounce rate?
Bounce rate comes into picture when we talk about web analytics. Bounce rate is the percentage of visitors those visit any of your pages and then instead of navigating to the other pages of the website go away from your site and opens some new links. According to Google: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”
Higher the bounce rate more chances are there that a visitor is not finding more appropriate contents and is not visiting other pages, by leaving the website. Lower the bounce rate more chances are there that your visitors are finding more relevant connects and are navigating your website leaving more page views for you. It may be due to many causes which if properly handled will help you to reduce the bounce rate.
So as a webmaster you must take steps to keep your website bounce rate as low as possible. Though there are no such hard and fast rule on what should be an ideal bounce rate, you must have to try to reduce it as much as possible and keep it within 40%-50%. Using a good analytics software like Google Analytics you can keep a track of the bounce rate and get some useful insights to take actions like quality content, proper navigation, related contents, etc. Here are some of the proven ways to keep control of the bounce rate.
Proven tips to reduce bounce rate
- Responsive website design: The layout of your website is one of the most important factor. You have to always try to provide users with a neat and clean, easy to use interface with optimal blend of colour, layouts, etc. It make visitors stick to your website for some more time. Now the world is moving fast and new gadgets are taking the place of traditional gadgets. In this gadget world your website should look perfect in all screen sizes in almost all browsers. So before publishing a website choose a good responsive layout for the site.
- Writing relevant and quality content: Always keep the target audience in mind while writing the content. Don’t overload them or give them very less content. Write only quality, grammatically correct and easy to understand content. Always break large article into parts and post them one after other. This will help you to build more related pages.
- Accurate titles: Make use of an effective title that matches with the content of the article. In the first paragraph try to explain what the article is all about which will create an interest in visitors mind to get inside.
- Building easy navigation: Use a simple navigation structure for your website. Don’t use fancy words in the main menu, rather use meaningful and self-descriptive words. Also try to guide your users to related contents by providing internal links inside the contents.
- Building related post navigation:Making use of next and previous post is not always a good choice, rather use the complete titles of the next and previous articles in the post navigation links. Also make use of attractive related post navigation at the bottom of the post to let user know what other contents of their interest are available. You can make use of a good plugin to build related post navigation or post navigations.
- Updated content:Inadequate or outdated content is one of the vital factors for visitors going away. Keep your contents up to date and update the outdated concepts if any. You can prefer to remove the postdate display from your articles too, so that visitors don’t get an idea how old is this article is.
- Website load speed:The more your website takes to load the more irritating it is for your visitors. Don’t overload your content page with lots of unnecessary images or flash. Try to deactivate unwanted plugins, optimize and compress images, reduce online scripts, etc. which may cause slower page loads. Using a web cache is always a good option to load the page faster in user’s browser.
- No pop-up ads please: Stop annoying your visitors with pop up ads. Using pop up ads are the most dangerous factor. By seeing a pop up add a visitor might close the page or navigate to the add link leaving you with another bounce. So only use relevant ads in your site and restrict the number of adds in a single page to four at maximum.
- Limited external links on home page: More the external links in the home page where most of your visitors land, more chances are there for higher bounce rates. Rather give more internal links such as latest posts in the sidebar, an attractive slideshow highlighting featured articles, etc.
- No more 404 pages: it may sometime happen that your website have some broken links shown in the search engine and a visitor landing to the website gets a 404 error page. You can also make use of the 404 error pages to take your visitors to some other page by providing excerpts of recent/popular/featured articles.
Although not complete, these are some of the tips that I personally practice to reduce my bounce rates and are always useful. You can make your own ways to reduce the bounce rate once you get the reason for the same by inspecting your website as a visitor rather than a webmaster. I will keep changes to this article as and when I will found some other tips to reduce bounce rates.
Abhisek Panda is the co-founder of PractoMind Solutions and Dresm House Publications and is a Marketing and Media professional, Blogger, Social Media Specialist and Web Developer from Cuttack, Odisha. He has completed his PGDM (Marketing) from Institute of Management and Information Science, BBSR and Bachelors degree in Information Technology and Management (ITM) from Ravenshaw University, Cuttack. Abhisek has more than 3 years of experience in the field of technology, commercial operations, sales and marketing. He has also worked for more than 1 year as an Webmaster for www.Techulator.com and an editor and tutorial author at www.DotNetSpider.com. You can find out more about him at his blog abhisekpanda.com